Mutual of Omaha Creative Marketing Writer (Creative Services) in LINCOLN, Nebraska
Our creative marketing writers will work closely with account managers, designers and subject matter experts, developing compelling and effective content for both offline and online financial services marketing campaigns and materials, in support of strategies to reach consumers and grow our customer base.
Essential Job Functions:
Work collaboratively within creative team to ensure appropriate brand expression and consistency.
Concept and write engaging and effective materials, tactics and campaigns for business lines partners, across all media, including web sites, sales promotion literature, technical and promotional marketing materials, advertising, email communications, infographics, and other sales and marketing collateral.
Leverage understanding of all audiences; including prospects, customers, market segments and distributions.
Possess a solid understanding of the financial services industry and insurance and banking products. Translate often complex insurance, financial and banking concepts into meaningful content for consumers and customers.
Work closely with designers, project managers, business partners and other subject matter experts to develop innovative concepts, materials and tactics.
Knowledgeably and enthusiastically participate in brainstorming sessions and creative workshops, develop creative briefs, and present concepts and creative.
Understand and, as appropriate, participate in developing marketing strategies, communications plans and creative briefs, and work to ensure the integrity of the strategy is maintained throughout the creative process.
Demonstrate effective time management, and using appropriate workflow tools in handling and prioritizing multiple projects regardless of the changing scope, timelines, goals and deliverables.
This position requires sitting over 66% of the time.
This position requires Visual Acuity at 20 inches (or less) over 66% of the time.
Fluency in major communication channels and tactics, including print, digital, experiential, motion graphics and spoken.
Passion for writing and developing content that can educate, inspire and motivate.
Ability to work in a team setting, communicating clearly and confidently with colleagues, business partners and subject matter experts.
Track record in producing content and materials on time, within budget and on strategy.
College degree and 5+ years experience in marketing and/or communications
Bachelors Degree in marketing and/or communications
Previous leadership and/or management experience
Previous insurance industry experience
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST.
For all other inquiries, contact our HR Helpline at 1-800-365-1405, option 4.
Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer, Minorities/Female/Disabled/Veteran
To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.